PARIS
PORTFOLIO — 2026
PORTFOLIO — 2026
(FASHION)
(LIFESTYLE)
(LIFESTYLE)
(SPORT)
(COMMERCIAL)
(COMMERCIAL)
IONI EPEL
PHOTOGRAPHER — BUENOS AIRES / PARIS
SCROLL
A frame held still. A moment stretched between shutter and breath — an athlete before the whistle, a room before the shot is called, a face that forgets the camera is there.
Fashion, sport, portrait — the same attention underneath. To watch closely, to wait, and to choose the instant that means something, wherever it happens to be found.
Over the past decade, Ioni has worked with international brands including Adidas, Under Armour, Netflix, Stella Artois, Starbucks, Mondelez, Amstel and Grolsch, among others, creating campaigns and visual content across advertising, fashion, sport and lifestyle.
Portraiture is at the heart of his work. He has photographed major football clubs and national teams, including Real Madrid, Juventus, Boca Juniors, River Plate, and the national teams of Argentina, Mexico, Colombia, Brazil and Chile, alongside campaigns across other sports and the Olympic Games. His work has also led to a broad range of portraits of celebrities and public figures, including Lionel Messi, Zinedine Zidane, David Beckham, Bad Bunny, Maluma, Bizarrap, Peso Pluma and Hoyeon.
For Ioni, creating a comfortable atmosphere is an important part of the process. He is meticulous about every detail and closely involved in the art direction of each project, while making sure the set remains relaxed and collaborative for both the subject and the wider team. This balance between precision and spontaneity is central to the way he works.
Based in Paris, Ioni works across fashion, advertising and lifestyle, with a focus on natural movement, strong composition and cinematic light.